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1. DISCLAIMER AND LIABILITY STATEMENT

The Interpretours / Guidetags digital interpretive platform ("the platform") consists of an integrated web-based content creation and editing platform ("Interpretours") and an associated digital app ("Guidetags" or “the app”) designed to deliver geolocated multimedia content to mobile device users in the field.

Collectively, they are referred to as “the Interpretours / Guidetags digital interpretive platform” or “the platform”.

USE OF THE INTERPRETOURS / GUIDETAGS DIGITAL INTERPRETIVE PLATFORM IS ENTIRELY AT YOUR OWN RISK.

USE OF THE INTERPRETOURS / GUIDETAGS DIGITAL INTERPRETIVE PLATFORM IS GOVERNED BY ALL APPLICABLE LAWS AND REGULATIONS IN THE JURISDICTIONS WHERE THEY ARE USED.

All materials (“online digital resources “) on the Interpretours / Guidetags digital interpretive platform (including maps, guides, multimedia resources, photos, text, and all other digital information) have been developed to assist users to find, visit, interpret, and understand local landscapes, sites of natural and cultural heritage, and other locations and destinations in various ways, including visiting sites of interest, learning about their attributes and history using online digital resources and participating in relevant events and activities. All online digital resources on the Interpretours / Guidetags digital interpretive platform are provided free of charge on an "as is" basis. We take no responsibility for the accuracy of, use of, misuse of, inability to use, or reliance upon, the platform, including the app, the websites, and / or associated content, including links to external websites, services, or APIs.

Your use of the Interpretours / Guidetags digital interpretive platform, including the app, the websites, and all linked or associated materials, is solely at your own risk. All activities when travelling to or visiting any of the destinations are solely at your own risk. Environmental, road, weather, traffic, trail, and other conditions at locations and destinations portrayed on the Interpretours / Guidetags digital interpretive platform vary continuously, and you are advised to exercise extreme caution at all times when travelling to or visiting them. You are also advised to contact local authorities to confirm the current condition and status of locations, destinations, roads, trails, and cycling routes before commencing any trip. You are also advised to consult a qualified medical adviser before commencing any physical activity associated with the Interpretours / Guidetags digital interpretive platform.

Though we strive for accuracy, we cannot guarantee that the information provided on Interpretours / Guidetags digital interpretive platform is completely accurate. Digital content about points of interest on the Interpretours / Guidetags digital interpretive platform may include errors, inaccuracies, or omissions. Portrayal or description of any road, trail, path, destination or location on the app or the website is not an endorsement of the assets, facilities, businesses, or services found there, nor is it a guarantee of their attributes, quality, accessibility, reliability, safety, or cost.

INTERPRETIVE CONTENT, DIRECTIONS , LANDMARKS, WAYFINDING INFORMATION AND ALL OTHER INFORMATION ASSOCIATED WITH THE INTERPRETOURS / GUIDETAGS DIGITAL INTERPRETIVE PLATFORM ARE PROVIDED ONLY AS A CONVENIENCE. THOUGH EFFORTS ARE MADE TO ENSURE TIMELINESS AND ACCURACY OF INFORMATION, WE ARE NOT RESPONSIBLE FOR ERRORS, INACCURACIES, OR OMISSIONS. PORTRAYAL OF A DESTINATION OR LOCATION ON THE APP AND / OR THE WEBSITE DOES NOT CONVEY ANY GUARANTEE OF RIGHT OF ACCESS. PROPERTY ACCESS IS GOVERNED BY RELEVANT LOCAL, REGIONAL, PROVINCIAL, STATE, AND NATIONAL LEGISLATION, ADMINISTERED BY THE RESPONSIBLE JURISDICTIONAL AUTHORITIES. ACCESS TO PRIVATE PROPERTY IS ENTIRELY AT THE DISCRETION OF THE PRIVATE LANDOWNERS OR THE RESPONSIBLE JURISDICTIONAL AUTHORITIES. PROPERTY ACCESS AND USE ARE GOVERNED BY ALL PERTINENT AND APPLICABLE REGULATIONS IN FORCE AT THE TIME OF ACCESS. IT IS YOUR RESPONSIBILITY TO RESPECT PROPERTY SIGNAGE, KNOW THE APPLICABLE LAWS AND REGULATIONS GOVERNING ACCESS TO PROPERTY IN ALL JURISDICTIONS, AND ABIDE BY THEM AT ALL TIMES.

ROAD, PATH, AND TRAIL INFORMATION, HEALTH AND SAFETY WARNINGS, AND OTHER INFORMATION RELATED TO LOCATIONS, DESTINATIONS, AND POINTS OF INTEREST PORTRAYED ON THE APP AND THE WEBSITE ARE SUBJECT TO CHANGE. CONDITIONS MAY BECOME HAZARDOUS AT ANY TIME DUE TO ENVIRONMENTAL VARIABLES, HUMAN INTERVENTION, CONSTRUCTION WORK, AGRICULTURAL ACTIVITIES, OTHER SCHEDULED OR UNFORESEEN EVENTS, OR FORCE MAJEURE. TRAVEL TO AND ACCESS TO DESTINATIONS AND LOCATIONS PORTRAYED ON THE APP AND THE WEBSITE AND USE OF ROADS, PATHWAYS, AND TRAILS, ARE ENTIRELY AT YOUR OWN RISK.

NEITHER THE OWNERS OF THE INTERPRETOURS / GUIDETAGS DIGITAL INTERPRETIVE PLATFORM, NOR THE PROPERTY OWNERS / MANAGERS OF ANY LOCATIONS OR DESTINATIONS PORTRAYED ON THE PLATFORM, ASSUME ANY LIABILITY OR RESPONSIBILITY FOR THE CONDITION, QUALITY, ACCESSIBILITY, OR SAFETY OF LOCATIONS, DESTINATIONS, TRAILS. PATHS, ROADWAYS, AND OTHER ASSOCIATED ATTRIBUTES AND FEATURES PORTRAYED ON THE INTERPRETOURS / GUIDETAGS DIGITAL INTERPRETIVE PLATFORM, NOR ARE THEY LIABLE OR RESPONSIBLE IN ANY WAY FOR YOUR WELLBEING, HEALTH, SAFETY, OR CONDUCT.

Use of the Interpretours / Guidetags Digital Interpretive Platform On Mobile Devices

Follow all applicable laws and regulations regarding display, placement, use, and interaction with mobile devices (smartphones, tablets, smart watches, etc.) when walking, or in vehicles of all types, motorized or non-motorized, according to the jurisdictions where you are using them. Do not read or view mobile device screens, maps or multimedia content while walking, driving or cycling. Do not hike or cycle alone. Inform others of your route, and carry a cell phone in case of emergency. Respect the rights of local residents and property owners, and do not trespass. Follow proper trail etiquette and park regulations. Walk, cycle and drive safely; obey the rules of the road; and wear a bicycle helmet when cycling.

Indemnity

The owners, content creators, paid and unpaid contributors, and all users of the Interpretours / Guidetags digital interpretive platform ("the parties") will severally indemnify and save harmless the other parties including their respective officers, directors, employees, agents and students from and against any and all suits, claims, demands, costs, damages, expenses, losses or injuries (including death) to persons or property caused by the use of the platform, or by the breach, wilful or negligent act or omission of the indemnifying party and its officers, directors, employees and agents during the use of the Interpretours / Guidetags digital interpretive platform at any time.

Limitation of Liability

In no event will a party be liable to the other for loss of business or profit or for any special, indirect, punitive or consequential loss or damage, regardless of whether such loss or damage arises under contract, tort, or based upon strict liability or other theory of law or equity, where such loss or damage arose in connection the Interpretours / Guidetag platform. More particularly:

1. All content, services and deliverables provided by each party are provided “as is” with no warranties, express or implied, including the implied warranties of merchantability, fitness for a particular purpose and non-infringement;
2. In no event shall each party, be liable for lost profits or revenue, business interruption or loss of goodwill or for any indirect, incidental, special, consequential, exemplary or punitive damages even if each party has been advised of their possibility.

Force Majeure

Notwithstanding anything to the contrary contained herein, the Parties will not be liable or be deemed to be in breach of this Agreement for any failure or delay in rendering performance arising out of causes beyond its reasonable control (a "Force Majeure Event"). Such causes may include, but are not limited to, acts of God, governmental regulation or control, shortage of supply, breakdowns or malfunctions, interruptions or malfunction of computer facilities, loss of data due to power failures or mechanical difficulties with information storage or retrieval systems, labor difficulties, war, acts of nature or of a public enemy, acts of terrorism, mass-casualty event, fire, flood, local, regional or global outbreak of disease or other public health emergency, social distancing or quarantine restriction, strike, lockout or labour or civil unrest, freight embargo, unusually severe weather, failure of public utility or common carrier, or computer attacks or other malicious act, including attack on or through the internet, or any internet service, telecommunications provider or hosting facility.

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2. PRIVACY AND PERSONAL DATA PROTECTION POLICY

What personal information do we collect from the people that visit our blog, website or app?

• When ordering or registering on our site, as appropriate, you may be asked to enter your Geo-Location or other details to help you with your experience.
• When utilizing the mobile app, an anonymous identifier is created for the user.

What information do we collect?

We collect anonymous information from you when you enter information on our website or interact with our app.

One exception to this is if you use Game mode (see below), where user aliases may be associated with analytics parameters.

When using the GuideTags mobile app, we collect information about how the app is used, including, but not limited to the following:

• Location data gathered by the use of GPS features
• Visits and interactions with Points of Interest when using the mobile app's "Discover" or "Tour" modes.
• Points of Interest browsed in the "Find" menu
• The consumption of media during visits to Points of Interest, such as audio.

All Guidetags sessions (Discover, Tour, Game, Find modes) are anonymously tracked once they are started, even if you visit no points of interest.

How do we use your anonymous information?

We may use the anonymous information we collect from you when you register a user account, sign up for our newsletter, respond to a survey or marketing communication, surf the website, use the mobile app, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content in which you are most interested.
• To improve our website and / or mobile app in order to better serve you.

Information Collected in Game Mode

If you elect to interact with the GuideTags app in Game mode, you will be asked to choose a 1-5 character user alias (player name) which identifies you as a game participant. This user alias will appear along with your score on the Game Leaderboard. Unlike analytics data, information associated with your user alias is NOT completely anonymous. The following information is associated with your user alias whenever you submit a score:

• Your 1-5 character user alias.
• The time spent in Game mode, accurate to the second (it starts when you press the button on the start popup, and ends when you trigger the last POI in the game session.
• The exact time you submit your score.
• The ID number of the game's overview page.
• Answers to any research questionnaires associated with the Game mode (where applicable), including time submitted and session ID.

At our sole discretion, we reserve the right to delete user aliases from the Leaderboard and database that we consider inappropriate or offensive, including associated scores and analytics information.

Security

The Interpretours / Guidetags digital interpretive platform has implemented security measures to protect the personal information you provide against unauthorized access and use.

Please be aware, however, that no data transmission over the internet is 100% secure and all information communicated online may potentially be intercepted and used by others than the intended recipient.

Cookies Policy

What is a cookie?

A cookie is a small text file saved on your computer, your tablet or your mobile which allows to record and follow data concerning your use of the website. Cookies enable our systems to recognize your browser, and to and capture and remember certain information. Cookies are managed on websites by your internet browser.

By continuing to use the Interpretours / Guidetags digital interpretive platform, you agree to our cookie settings and acknowledge that you understand the terms of our cookie policy.

What cookies do we use?

The Interpretours / Guidetags digital interpretive platform uses cookies managed by Google Analytics (for websites) and Firebase (Google’s mobile application development platform that helps us build, improve, and grow the Guidetags mobile app).

All data collected on the Interpretours / Guidetags digital interpretive platform is anonymous. No personal data is collected or shared.

We use cookies to:

• Understand and save user's preferences for future visits.
• Understand, anonymously, how users interact with the app and the websites on the Interpretours / Guidetags digital interpretive platform, and to identify certain malfunctions.

By continuing to use the app or browse our websites, you authorize us to place cookies for anonymous analytical purposes. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through your browser settings.

Manage your cookie preferences on our websites

You can easily deactivate and/or delete cookies from web-based content that you access on your computer, tablet or mobile by managing your browser settings.

In order to manage cookies as closely as possible to your expectations, we invite you to configure your browser taking into account the purpose of cookies.

Below are the instructions for managing and disabling cookies on the guidetags.com and interpretours.com websites, depending on the browser (subject to change without notice):

Internet Explorer

• Click the Tools button, then click Internet Options.
• Click Privacy, click Advanced. In the Cookies window, select your preferences.

Google Chrome

• Click the Menu button, then Settings.
• Click the Show advanced settings link.
• In the Privacy section, click the ContentSettings button.
• Then in the Cookies section, select your preferences.

Mozilla Firefox

• Click the Menu button, then select Options / Preferences
• Select Privacy.
• In the History area, for the Retention rules option, select Use custom settings for history.
• Check or uncheck the Accept cookies box, then select your preferences.

Safari

• Click the Safari menu, then Preferenes.
• Click the Security tab.
• In the Block cookies section, select your preferences.

If you disable cookies in their browser:

If you turn cookies off, some of the features that make your site experience more efficient may not function properly.

Third-party disclosure

The Interpretours / Guidetags digital interpretive platform contains a certain number of hypertext links to other sites.

We have no control over the content, privacy and personal data protection policy or actions of these websites. If you click on such hyperlinks, the use of personal data that you may provide to third parties on other sites or that such third parties may collect on other websites is not governed by this Privacy Policy. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. You should carefully review the privacy and personal data protection policies of third-party websites and contact the publishers of these sites if you have any questions about how they use information about you. The Interpretours / Guidetags digital interpretive platform cannot be held responsible for the practices of any third party.
Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

We have not enabled Google AdSense on our site, but we reserve the right to do so in the future.

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

You can visit our websites anonymously.
We will add a link to this privacy policy on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

Changes may occur to our Privacy Policy with each new release of the GuideTags app. Please review the Privacy Policy carefully any time you install or reinstall the GuideTags app.

User Accounts for Content Creation

At our discretion, we collaborate with a wide range of individuals, academic institutions, public institutions, and private-sector organizations to produce digital content for the platform. The content that is developed as a result of these collaborations is not anonymous, and is under our editorial control. We know the identity of our content creators. These user accounts are created at our discretion. However, if you have a User Account to create content on the Interpretours / Guidetags digital interpretive platform:

• You can change your personal account information by logging in to your account.
• You can have your account deleted by emailing your request to app@interpretours.com.
• You can have content that you own and / or created deleted from the Interpretours / Guidetags digital interpretive platform by emailing your request to app@interpretours.com.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

We do not allow third-party behavioral tracking.

Collection of data from minors

Canada passed a comprehensive privacy bill, the Personal Information Protection and Electronic Documents Act (PIPEDA). However, it does not have a law specific to children's online privacy. In the USA, the COPPA (Children Online Privacy Protection Act) puts parents in control of the collection of personal information from children under the age of 13 years old. The US Federal Trade Commission, the federal consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online. We follow COPPA practices, and do not specifically market to children under the age of 13 years old, or let third-parties, including ad networks or plug-ins collect PII from children under 13.

Information Collection Guidelines and Fair Information Practices

Canada’s comprehensive privacy bill, the Personal Information Protection and Electronic Documents Act (PIPEDA), outlines how information is collected and stored. We follow the general provisions of PIPEDA.

The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe.

In order to be in line with Fair Information Practices, if we are in possession of personal information collected with your permission, we will notify you via email within 7 business days should a data breach occur.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The U.S. CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out penalties for violations.

In the event that we collect your email address, to be in accordance with CANSPAM, we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at app@interpretours.com and we will promptly remove you from ALL correspondence.

Changes and updates to the Privacy Policy

By using the Interpretours / Guidetags digital interpretive platform, you agree to the collection and use of anonymous information as described in this Privacy Policy.

This Privacy Policy reflects the professional practices in force within the Interpretours / Guidetags digital interpretive platform, and it may be modified and updated. In the event of modification or update, the revised Privacy Policy will be posted on the www.guidetags.com website, with mention of the last update date. Please check the www.guidetags.com website regularly to stay informed of any changes or updates to the Privacy Policy and practices.

Deletion of User Data

If you use the Interpretours / Guidetags digital interpretive platform, you can request your user data to be deleted. To do so, please find your anonymous Analytics ID by visiting the settings menu within the mobile app, and selecting "Review Privacy Policy". There, you will see a randomly assigned Analytics ID listed by the top of the display. Please email your request for deletion, along with the Analytics ID to app@interpretours.com.

Please note that the Analytics ID may change when the app updates, or when you install or re-install the mobile app. If you decide to use the app but think that you may want to delete any analytics data in the future, please be sure to record your Analytics ID whenever the aforementioned situations occur. If you do not record the analytics ID, GuideTags cannot guarantee that the anonymous data associated with that ID can be deleted from the system. In all cases, however, there will be no link between the analytics data and your personal identity at any time.

Please allow us at least 10 business days to respond to your request for data deletion.

We may retain copies of communications with you, and any responses to questions or comments sent for archival purposes.

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3. OWNERSHIP, COPYRIGHT, AND INTELLECTUAL PROPERTY POLICY

The Interpretours / Guidetags digital interpretive platform ("the platform") consists of an integrated web-based platform ("Interpretours") and an associated digital app ("Guidetags") designed to deliver geolocated multimedia content to mobile device users in the field. It is a joint venture founded and owned by David T. Brown, Gabriel Dabrowski, and Caroline McCormick ("the owners").

Intellectual Property

1. "Background Intellectual Property” means, individually and collectively, all Intellectual Property that is relevant to the Interpretours web-based platform and the Guidetags website and app, and has been created, discovered, developed, produced, purchased, contracted for, or otherwise obtained by the owners.
2. “Foreground Intellectual Property” means, individually and collectively, all new or potential Intellectual Property that is being developed for the Interpretours / Guidetags platform, including any improvement, enhancement or modification to Background Intellectual Property, without limitation.
3. “Intellectual Property” means intellectual property rights in any jurisdiction, whether registered or not, including but not limited to: (i) inventions, pending patent applications and patents which may be issued from current applications (including divisionals, reissues, renewals, re-examinations, continuations, continuations-in-part and extensions) and issued patents: (ii) trademarks, service marks, logos, trade dress, trade names, business names, domain names and other indicia of origin; (iii) copyrights and all other rights of authorship and all applications and registrations in connection therewith; (iv) industrial designs, design patents and similar rights and all applications, registrations and renewals in connection therewith; and (v) trade secrets.

Ownership of Background Intellectual Property

All right, title and interest in Background Intellectual Property is and shall remain the sole and exclusive property of the owners, except where governed by other legal agreements.

The rights to any background content that originated from other sources, and that are cited, referred to, or quoted on the Interpretours / Guidetags digital interpretive platform, remain with the original content creators.

Ownership and License of Foreground Intellectual Property

All rights, title, and interest in any Foreground Intellectual Property shall belong to the party that developed that Foreground Intellectual Property, as applicable, EXCEPT for intellectual property which is or was created on behalf of the Interpretours / Guidetag platform by remunerated writers, artists, programmers, developers, or other digital content creators ("contributors") for a fee.

No party shall sell, transfer, assign, gift, lease, license, sublicense, commercialize, dispose of, or otherwise commercially exploit any Foreground Intellectual Property without the express written agreement of the other Party.

Any content or Foreground Intellectual Property developed for use on the Interpretours / Guidetag platform according to other valid existing agreements shall be governed by the terms of those agreements.

The rights to any foreground content that originates from other sources, and that are cited, referred to, or quoted on the Interpretours / Guidetags digital interpretive platform, remain with the original content creators.

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